Promotional gift / paid upgrade idea for customers
I run a small software house which develops a website error checking software product called DeepTrawl (More info. at DeepTrawl.com). For some time now I've been mulling over ideas for how to do mutually beneficial partnerships with hosting providers & have finally come up with a proposition which may work.
Before I ask for opinions on the idea, please note this is not spam, I'm not looking for anyone to sign-up, just opinions on whether you think it's a good idea & whether you think members of the hosting community would be interested in participating.
DeepTrawl is a product which is very popular with website owners & I think it's safe to say it's a suitable match as a product for just about any hosting customer as it's aimed at anyone who wants to keep they're website free from errors such as dead links / invalid markup / spelling errors and many others.
What I'm proposing is that we'd provide versions of DeepTrawl entirely rebranded to each hosting companies image (logos / name etc) & that the hosting companies would buy bulks of license keys for the rebranded version from us & give / sell them to their customers in any way they please. Although not finalized at all the pricing might options be something like:
- $1,000 for 500 license keys ($2 per license), rebranding work included. This would be suitable for those who want to sell the product as an upgrade option to users accounts or who want to try out giving away the licenses with their paid hosting packages.
- Other bulk price points perhaps as low as 20 cents - 50 cents for large bulks of keys, this would definitely be suitable for giveaways.
The rebranded versions would be fully functional in every way & equivalent to the ultimate unlimited licenses we sell currently which means they could in theory be said to have a $300 value for the purposes of marketing material.
The only special limitations the rebranded versions would have would be:
- At this price point we couldn't provide any direct support to the end users via phone / e-mail etc.
- The rebranded versions would only be able to scan sites which are hosted by the participating hosting company (I think this would be a plus for you guys as it would encourage customer loyalty).
Basically I'd really like to know what you think of the idea & if it was developed into a live commercial proposal, do you think it's something a few hosting companies would be interested in?
Thanks for your time,
Jon


